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- Title
Framing a Rainbow, Focusing the Light: JCR's First Twenty Years.
- Authors
Kernan, Jerome B.
- Abstract
This paper commemorates the initial years of the Journal of Consumer Research, from the inception of its idea in 1970 through its first twenty years of publication (1974-1994). Au unofficial history is recounted-from the perspective of JCR's founding advocates, from that of its policy hoard, and through the reflections of its first six editors. The journal's unique mission among social-science periodicals is seen as the source of both its developmental problems and its unparalleled success.
- Subjects
JOURNAL of Consumer Research (Periodical); SOCIAL science periodicals; CONSUMER behavior research; INTERDISCIPLINARY research; ASSOCIATION for Consumer Research (U.S.); PERIODICAL editors; HISTORY
- Publication
Advances in Consumer Research, 1995, Vol 22, Issue 1, p488
- ISSN
0098-9258
- Publication type
Article