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- Title
IMPLEMENTATION OF A REVISED FOOD LABELING POLICY: EVALUATION AND TRACKING.
- Authors
Schucker, Raymond E.
- Abstract
The paper reviews the environment in which FDA is revising the food labeling regulations regarding nutrition information and ingredients. The problem of raising the salience of nutrition to the public is discussed from education and marketing perspectives. FDA plans are outlined for introductory consumer education on how to use the new label, including the need for evaluative research and market tracking of the rate of new label adoption by the food industry.
- Subjects
UNITED States; FOOD labeling; LABELS; NUTRITION; CONSUMER education; CONSUMER research; FOOD industry; MARKETING; UNITED States. Food &; Drug Administration
- Publication
Advances in Consumer Research, 1981, Vol 8, Issue 1, p493
- ISSN
0098-9258
- Publication type
Article