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- Title
THE EFFECTS OF RECALL ON BELIEF CHANGE: THE CORRECTIVE ADVERTISING CHANGE.
- Authors
Allison, Neil K.; Mizerski, Richard W.
- Abstract
This study reports the association of product or brand recall with various beliefs consumers hold about a product subject to the corrective remedy. Respondents recalling exposure to a test product's corrective ad exhibited belief change for only the target belief of the corrective message. Those subjects who were unable to recall exposure had overall beliefs similar to a control group not exposed to corrective advertising.
- Subjects
PRODUCT recall; CORRECTIVE advertising; ADVERTISING; CONSUMER protection; MANUFACTURING defects; PRODUCT safety; PRODUCT liability; BELIEF &; doubt; CONSUMER research
- Publication
Advances in Consumer Research, 1981, Vol 8, Issue 1, p419
- ISSN
0098-9258
- Publication type
Article