Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleConsumers’ Reaction to Taste-based Product Modification.AuthorsSolinas, Elisa; Valsesia, Francesca; Nunes, Joseph C.SubjectsUNIVERSITY of Southern California; CONSUMERS; UNIVERSITY of Washington; INDUSTRIAL organization (Economic theory)PublicationAdvances in Consumer Research, 2022, Vol 50, p198ISSN0098-9258Publication typeArticle