The article reports developments in the operation of Abbott Medical Optics as of late August 2015, particularly its efforts to educate consumers and launch new products. Also cited are the comment by company executive vice president for medical devices Robert Ford, as well as such new products as the iDesign Advanced WaveScan Studio System for laser -assisted in situ keratomileusis (LASIK) procedures, and the Tecnis multifocal intraocular lenses (IOL).