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- Title
EVALUATING COMPETITIVENESS IN PRODUCT DESIGN BY USING ANALYTIC HIERARCHY PROCESS.
- Authors
ÖZSOY, Hüseyin Özkal
- Abstract
In this study, the use of the Analytic Hierarchy Process (AHP) method in the evaluation of the competitive properties of industrial product designs is investigated. After giving information about the usage of the method and the related literature, a field study is presented in which 5 vacuum cleaner designs were evaluated to find the one that would be the most competitive in markets. During this study, initially the main objective and the appropriate evaluation criteria were determined followed by the determination and comparison of the importance values of the criteria and design alternatives. Afterwards, design alternatives were evaluated by using AHP method-specific tools and the performance values of the 5 design alternatives were found. These values were listed in a descending order, determining the competitiveness of each design alternative according to each other. At the final sections the findings were interpreted and conclusions about the use of the method were presented.
- Subjects
ANALYTIC hierarchy process; PRODUCT design; SOFTWARE analytics; INDUSTRIAL design; INDUSTRIAL goods; VACUUM cleaners
- Publication
Istanbul Commerce University Journal of Social Sciences / İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2020, Vol 19, Issue 37, p655
- ISSN
1303-5495
- Publication type
Article