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- Title
Uso e influencia de Twitter en la comunicación política: el caso del Partido Popular y Podemos en las elecciones generales de 2016.
- Authors
MARÍN DUEÑAS, PEDRO PABLO; SIMANCAS GONZÁLEZ, ESTHER; BERZOSA MORENO, ALBA
- Abstract
This paper analyzes how Twitter was used by the five official accounts of the Autonomous Communities with the largest number of followers of the Partido Popular and Podemos during the electoral campaign for the 2016 general elections. Based on the content analysis methodology, 1.845 tweets were analyzed. The results obtained confirm the use of Twitter as a unidirectional tool, without establishing a fluid dialogue between parties and voters. Twitter is used to disseminate information and promote aspects of the electoral campaign.
- Subjects
PARTIDO Popular (Spain); ELECTIONS; CONTENT analysis; POLITICAL communication; COMMUNITIES; DIALOGUE
- Publication
Cuadernos.info, 2019, Issue 45, p129
- ISSN
0719-3661
- Publication type
Article
- DOI
10.7764/cdi.45.1595