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- Title
Übereinstimmung der Meinungen der Kund/innen mit dem Leitbild des Pferdezentrums Stadl-Paura.
- Authors
ELLER, KATHARINA; FÜRST-WALTL, BIRGIT; MAYRHOFER, JOHANNES; ZECHNER, PETER
- Abstract
The history of the 'Horse Centre' Stadl-Paura has its origin in the early 19th century. In 1826, the stallions from the public stallion depot in Lichtenegg were transferred to Stadl-Paura. One year later, the establishment of the historic military stallion depot started with 186 stallions. Until 1998, the main function of the stallion depot was to provide stallions for regional breeders. The privatisation of the institution came along with the end of public stallion stations. Since then, the Horse Centre has been focusing on organizing and carrying out sport and breeding events as well as on the education of horses and humans. The goal of this study was to evaluate the agreement of customer opinions with the Centre's mission statement. For this purpose, four online surveys were created, addressing the main target groups, the competition riders and drivers, breeders, horse owners who had their horse trained in Stadl-Paura and students of the Agricultural Education Centre Lambach. Only completely answered questionnaires were considered in the analysis; these were 198 for the sport survey, 88 for the breeding survey, 25 for the riding survey and 62 for the student survey. The results show a high customer satisfaction across the stakeholder groups; the horse center was rated best by the competition riders and drivers. Across all groups, the infrastructure was perceived better than the offered services. As the company is a key driver for the economic factor horse, a high customer satisfaction is of great importance.
- Subjects
HORSE training; EQUESTRIAN centers; HORSE owners; STALLIONS; CUSTOMER satisfaction; HORSE breeding; DRESSAGE horses; COMPETITION horses
- Publication
Züchtungskunde, 2023, Vol 95, Issue 3, p175
- ISSN
0044-5401
- Publication type
Article