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- Title
Gestão da comunicação nas organizações: um estudo em dez ministérios brasileiros.
- Authors
Smolarek, Bianca
- Abstract
The study will contribute to a better understanding about communication management in organizations. The objectives are listing recurring activities in daily corporative communication managers, to map the most important aspects of skills and abilities inherent to the function and the main convergences and divergences found during the search. From a literature review and a qualitative study - arising from interviews with ten communication's managers from ten of the 15 largest Brazilian ministries -, the study shows that every year hundreds of professionals enter in the corporate communication trade and they usually mostly perform strategies based in the press office than in other areas of social communication. One of the conclusions is the asymmetry between the communication's departments of the ministries observed and the thought of their managers. The basic profile of the studied group is that this manager has about 50 years, comes from the Southeast Region, is a journalist, has a commissioned position, is in this role for less than two years, has worked in the press and has previous experience in public communication. Most of the studied managers act more like journalists than as managers, advising more than planning and facing considerable difficulty to promote integrated communication, measurement results and administrative activities. They recognize that those journalist's skills are very important for this job and most of them do not prioritize administrative and management skills.
- Publication
Universitas. Arquitetura e Comunicação Social, 2014, Vol 11, Issue 2, p23
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v11i2.2837