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- Title
A comunicaçâo integrada de marketing no ciberespaço: as características do ambiente virtual que sao favoráveis à integraçâo da comunicaçâo organizacional.
- Authors
de Mattos, Andre Sá
- Abstract
In the twenty-first Century, the Chief Executive Officers (CEO) of organizations, in general, found that, besides taking care of administrative and operational processes to achieve results, they would have to necessarily invest in organizational communication so that the culture of the institution and their values could permeate their product/service, enhancing the organizational image. Given the Information Technology that is currently evolving with the advent of social networking in the virtual environment, an optimized way to accomplish this increase of image would be, for example, adopting the common characteristics of the integrated marketing communications and cyberspace in the order to make the latter aspect a routine traffic environment for the implementation of organizational communication played by public relations advisory, advertising/ marketing advisory and media relations advisory in an integrated manner within computer network. This article discusses common points that can establish connections between both aspects analyzed and concludes that these points are convergence and synergy, acting in order to achieve the desired differential of image.
- Publication
Universitas. Arquitetura e Comunicação Social, 2012, Vol 9, Issue 1, p1
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v9i1.1593