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- Title
PLANO DE NEGÓCIOS DE APLICATIVO DE VISAGISMO E AUTOCUIDADO: BELEZA ÚNICA.
- Authors
Simão de Brito, Izabella Thereza; Anastassiadis, Melissa; Ramos de Oliveira, Sabrina; Barton, Stefanie; Miyamaru Seo, Emilia Satoshi; Ferro Barbosa, Isabella Tereza
- Abstract
Among the various fields of study of the professional esthetician is Visagism. This is an area that enables the implementation of new perspectives, building a person's personal image or allowing personalization as to what he or she wants to convey. However, it is an area that is not very well known to the public in the beauty market. Aesthetics is an area that encourages beauty, wellbeing, and self-care. This way, a business plan was developed from the idea of creating an application with the objective of bringing knowledge of visagism and personalized self-care to the business card of each user, the face. The business plan was built from bibliographic and descriptive research with a qualitative approach, where results were obtained regarding competition and consumer market. Concluding to be a viable project even with beginner risks.
- Subjects
BUSINESS planning; AESTHETICS; QUALITATIVE research; PERSONAL beauty; BUSINESS cards; PROFESSIONAL employees
- Publication
InterfacEHS, 2021, Vol 16, Issue 2, p145
- ISSN
1980-0908
- Publication type
Article