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- Title
Employee Satisfaction of Insurance Agents: Empirical Evidences.
- Authors
Das, Sudhir Chandra; Agrawal, Anuj
- Abstract
Purpose: The motive of research is to evaluate the level of satisfaction of individual agents with regard to management practices of Life Insurance Corporation of India. Design/Methodology/Approach: This is an exploratory nature of research based on five categories of 200 respondents (agents) opinion gathered through structured questionnaire using Judgment Sampling Method from 22 branches covers six districts of Varanasi Division in Life Insurance Corporation of India. After testing normality of data several inferential statistics namely Fisher Chi-Square, One way ANOVA, kruskal-Wallis (H), Mann-Whitney (U) and Independent sample t test, etc. have been applied. Findings: The level of the satisfaction of agents with management practices of corporation is highly co-related with the status of agents. Higher status of agents is comparatively highly satisfied with regard to all the factors like Organizing, Staffing, Directing, Controlling and Coordination. The agents who are engaged for full time in agency business are comparatively higher satisfied with all the factors. Further, there is no significant difference in their opinion in district wise with regard to satisfaction level. Originality/ Value: Six different factors of management practices namely organizing, staffing, directing, motivation, communication, control and coordination have been analyzed with status, districts and job engagement wise (full time and part time) of agents. The study addressed to the management of LIC of India, IRDA and Internal controlling authority.
- Subjects
JOB satisfaction research; INSURANCE agents; LIFE Insurance Corp. of India; PERSONNEL management; EMPLOYEE motivation; COMMUNICATION in management; COMMUNICATION in personnel management
- Publication
Review of Management, 2012, Vol 2, Issue 3/4, p32
- ISSN
2231-0487
- Publication type
Article