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- Title
Tablets Vs. Smart Phones: The Battle of the Century.
- Authors
Santandreu, Juan; Shurden, Michael C.
- Abstract
Technological advances are at the forefront of the innovation revolution that we are experiencing today. As smart phones and tablets have improved and evolved, they have complemented each other but mostly, time after time, they are duplicating many of their functions. This duplication could lead to a potential merge or synergistic effect resulting in one product that offers the best of both worlds. The authors are exploring the levels of preference for different applications that are available in both smart phones and tablets. These applications include schoolwork, and social medial, and personal use. access to software, general organizer, communications and social medial, and personal use.
- Subjects
TABLET computers; SMARTPHONES; TECHNOLOGICAL innovations; ELECTRONIC equipment; TELECOMMUNICATION equipment industry
- Publication
Journal of Marketing Development & Competitiveness, 2017, Vol 11, Issue 4, p28
- ISSN
2155-2843
- Publication type
Article
- DOI
10.33423/jmdc.v11i4.1498