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- Title
THE BUSINESS MODEL OF THE LARGEST RETAIL CHAINS.
- Authors
DOBRE-BARON, OANA
- Abstract
This paper aims to be a case study regarding one of the organizational arrangements of the commercial apparatus namely the integrated commerce. This type of trade can be carried out, in his turn, through several types of commercial units. In the last decades a global expansion have known it the corporative chains whose way of organization corresponds to the integrated commerce but that have exceeded the boundaries of a simple trading activities of this kind, reaching to lay the groundwork of an integrated business model both vertically and horizontal.
- Subjects
BUSINESS models; CHAIN stores; INTERNATIONAL markets; BUSINESS expansion; RETAIL stores
- Publication
Annals of the University of Petrosani Economics, 2015, Vol 15, Issue 2, p17
- ISSN
1582-5949
- Publication type
Article