Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCustomer Worthy: Why and How Everyone in Your Organization Must Think Like a Customer.AuthorsPal, S. S.AbstractThe article reviews the book "Customer Worthy: Why and How Everyone in Your Organization Must Think Like a Customer," by Michael R. Hoffman.SubjectsCUSTOMER Worthy: Why &; How Everyone in Your Organization Must Think Like a Customer (Book); HOFFMAN, Michael R.; CUSTOMER services; NONFICTIONPublicationVikalpa: The Journal for Decision Makers, 2012, Vol 37, Issue 2, p149ISSN0256-0909Publication typeBook Review