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- Title
Celebrating Italy in America: the Columbus Day Parade in New York.
- Authors
Nisco, Maria Cristina
- Abstract
Nowadays tourism is a global industry whose growth seems to be constantly fostered by the widespread desire to search for and discover new countries and cultures. Yet, while being rooted in local reality, it is also leading to the emergence of new 'hybrid' forms created for domestic purposes as much as tourist consumption (Meethan 2001: 115). This paper will focus on the creation and tourist promotion of one of these 'hybrid' forms: Italy in the United States, by which no reference is intended to the numerous instances of Little Italy scattered across the US, but rather to the annual Columbus Day Parade held on Fifth Avenue in New York on the second Monday in October. As tourists participate in a cluster of cultural representations and linguistic signs, the dominant mental and social constructions shaping Italy and the Italian-American heritage will be explored through a discourse analysis of the language used by online media (whether they be travelblogs, online newspapers, online tourist guidebooks or websites) that relate the event.
- Subjects
NEW York (State); TOURISM; COLUMBUS Day; PARADES; SALES promotion; CULTURAL relations; LINGUISTICS; MASS media
- Publication
Textus, 2012, Vol 25, Issue 1, p171
- ISSN
1824-3967
- Publication type
Article