Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCOMMUNAUTÉS D'AMATEURS ET CRÉATION DE VALEUR POUR LES MUSÉES Le cas des Sociétés d'Amis des Musées (SAM).AuthorsPASSEBOIS-DUCROS, JULIETTE; GUINTCHEVA, GUERGANASubjectsMUSEUMS; MARKETING; BRAND loyalty; CONSUMERS; TRADEMARKS; BRAND name products; INNOVATIONS in businessPublicationDécisions Marketing, 2010, Issue 60, p33ISSN0779-7389Publication typeArticleDOI10.7193/dm.060.33.42