Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLA PROXIMITÉ EST-ELLE SEULEMENT UNE NOUVELLE MODE DU MARKETING?AuthorsFilser, Marc; Vernette, EricPublicationDécisions Marketing, 2010, Issue 57, p5ISSN0779-7389Publication typeArticleDOI10.7193/dm.057.05.07