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- Title
Moda İlgilenimi ve Yenilikçiliğin, Giyim Satın Almada İnternet Kullanımı Üzerine Etkisinin İncelenmesi.
- Authors
ÖZER, Alper; DİNÇER, Özge
- Abstract
With the developing technology, it is now very common to make clothes shopping via the internet. With the advancement of technology, the concept of fashion and innovation has increased. This study extensively addresses the impact of fashion involvement on fashion innovativeness, the impact of fashion involvement, fashion innovativeness and electronic innovativeness on the use of the internet in clothing purchase. The aim of the study is to reveal the interaction of fashion and innovativeness with the use of the internet in buying clothes. The hypotheses established in line with the research model were tested with structural equation modeling. 383 people were reached through the questionnaire and data were collected. The research reveals that the fashion involvement and electronic innovativeness of consumers affect the use of the internet in clothing shopping.
- Subjects
STRUCTURAL equation modeling; ONLINE shopping; FASHION innovations; SHOPPING mobile apps; FASHION; INTERNET
- Publication
Journal of Internet Applications & Management / İnternet Uygulamaları ve Yönetimi Dergisi, 2019, Vol 10, Issue 2, p41
- ISSN
1309-8772
- Publication type
Article
- DOI
10.34231/iuyd.617208