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- Title
Direct-to-Consumer Advertising With Interactive Internet Media: Global Regulation and Public Health Issues.
- Authors
Liang, Bryan A.; Mackey, Timothy
- Abstract
The authors analyze direct-to-consumer advertising (DTCA) with interactive Internet media as a tool for pharmaceutical marketing. They note that pharmaceutical marketing is outpacing physician marketing and research and development. The cite several ways by which online DTCA marketing may occur, as well as the purpose of online DTCA in drug marketing. They claim that online DTCA is undermining traditional patient safety regulations when used by rogue online pharmacies.
- Subjects
DIRECT-to-consumer prescription drug advertising; DRUG advertising; PHARMACEUTICAL industry; INTERNET marketing; DRUGSTORES; PHARMACEUTICAL services
- Publication
JAMA: Journal of the American Medical Association, 2011, Vol 305, Issue 8, p824
- ISSN
0098-7484
- Publication type
Opinion
- DOI
10.1001/jama.2011.203