Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEditorial.AuthorsEgan, JohnSubjectsMARKETING strategy; MOBILE banking industry; SALES force managementPublicationMarketing Review, 2017, Vol 17, Issue 4, p407ISSN1469-347XPublication typeArticleDOI10.1362/146934717X15144729613889