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- Title
A Strategic Deviance Perspective on the Franchise Form of Organizing.
- Authors
Kidwell, Roland E.; Nygaard, Arne
- Abstract
Drawing on various theoretical perspectives, we propose that franchisors cannot assess and control opportunism absent comparative information provided by owning and operating some of their outlets and by franchising others. Moving beyond dyadic perspectives, we propose that the concept of strategic deviance suggests why franchisors accept deviant behavior resulting from vertical and horizontal agency problems in multiagent contracts. A plural form provides efficiency and quality benchmark information that curbs even greater levels of shirking and free-riding behaviors and enhances system performance. Opportunistic behaviors by company managers and franchisees are addressed through self-enforced social control and social comparison mechanisms.
- Subjects
DEVIANT behavior; OPPORTUNISM (Political science); HUMAN behavior; SOCIAL adjustment; ATTITUDES toward work; SOCIAL control; SOCIAL comparison; PRESSURE groups; SOCIAL pressure
- Publication
Entrepreneurship: Theory & Practice, 2011, Vol 35, Issue 3, p467
- ISSN
1042-2587
- Publication type
Article
- DOI
10.1111/j.1540-6520.2011.00439.x