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- Title
Psychomarketing.
- Authors
Ahmed, Owais
- Abstract
Psychology, the study of human behavior complimented marketing by integrating psychological principles in marketing. Marketing philosophy based on psychology creates, communicate, analyze and interpret value for its target market. Marketers explore new ways and means for reaching, targeting and promoting their products, brands, to their valuable consumer through psycho marketing. The present study would examine several principles of psychology having marketing implications for marketers.
- Subjects
MARKETING &; psychology; MARKETING strategy; TARGET marketing; CONSUMER attitudes; MOTIVATION (Psychology)
- Publication
ITIHAS - The Journal of Indian Management, 2015, Vol 5, Issue 4, p35
- ISSN
2249-7803
- Publication type
Article