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- Title
SMEs and Corporate Social Responsibility : Indian Perception.
- Authors
Mehta, Kiran; Sharma, Renuka
- Abstract
The present study has made an attempt to know the CSR activities done by Small and Medium Enterprises in India and how do these SMEs perceive the term CSR. The findings of the study have indicated that the SMEs are poor in communicating their CSR activities to all stakeholders in general and external stakeholders in particular. The major managerial implications of the current research are to provide training, awareness and orientation to SMEs to understand the scope of CSR activities and develop a strategic approach towards CSR for sustainability and growth through proper communication to all stakeholders.
- Subjects
SMALL business; SOCIAL responsibility of business; STAKEHOLDERS; SUSTAINABILITY; BUSINESS communication
- Publication
SCMS Journal of Indian Management, 2016, Vol 13, Issue 3, p58
- ISSN
0973-3167
- Publication type
Article