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- Title
Literatur zum Thema: Store of the Future.
- Abstract
The literature on the topic "Store of the Future" includes various books and articles that deal with the future of brick-and-mortar retail and the impact of new technologies on the shopping experience. The authors include A. Haderlein, G. Heinemann, W. Merkle, E. Pantano, C. Dennis, V. Shankar, and M. Spanke, among others. The articles cover topics such as the effects of tablets and touchscreens on customers' sense of ownership, the influence of mobile in-store advertising on purchase intention, the role of digital billboards on shopping behavior, and the future of retail. The literature provides a comprehensive overview of current developments and future trends in retail.
- Subjects
POINT-of-sale advertising; ONLINE shopping; CONSUMERS; TOUCH screens; OUTDOOR advertising; INTENTION; MOBILE banking industry
- Publication
Marketing Review St. Gallen, 2022, Issue 5, p70
- ISSN
1865-6544
- Publication type
Bibliography