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- Title
Improving the Legitimacy of Proximity Mobile Payment: The Contributions of Neo-Institutional Theory.
- Authors
Abbes, Intissar; Hallem, Yousra; Hikkerova, Lubica; Chbak, Nouha
- Abstract
This article explores the legitimacy of a proximity mobile payment (PMP) system by exploring the social aspects related to its use (social acceptability). A qualitative study was conducted with 27 customers using a PMP service and 8 professionals familiar with PMP. Results highlighted the importance of the consumption system and service provider as institutions. More specifically, a PMP system can only be accepted and legitimized if it is supported by the three institutional pillars: cognitive, normative and regulatory. Recommendations are thus proposed to PMP service providers in order to rethink and optimize the implementation of their PMP system.
- Subjects
MOBILE commerce; SOCIAL acceptance; PROFESSIONS; SOCIAL systems
- Publication
Management international / International Management / Gestiòn Internacional, 2021, Vol 25, Issue 6, p245
- ISSN
1206-1697
- Publication type
Article
- DOI
10.7202/1085593ar