We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
AIMING A RIFLE AND MISSING MILLIONS: CAMPAIGN POLLING IN CONTEMPORARY POLITICS.
- Authors
SCHIER, STEVEN E.
- Abstract
Campaign polling is now ubiquitous in America and in other mature democracies. In the United States, this technique has accompanied and contributed to a more exclusive form of mass politics. Defined here as activation, this form narrowly targets limited portions of the mass public to become active in elections, demonstrations and lobbying. In contrast to the more inclusive mobilization politics practiced in other mature democracies and earlier in American history, activation politics uses polling to identify and activate limited subgroups of the broader public. Activation politics is not about majority rule.
- Subjects
UNITED States; POLITICAL science; CAMPAIGN management; PUBLIC opinion polls; ELECTION forecasting; POLITICAL participation; PUBLIC demonstrations; PUBLIC interest lobbying; POLITICAL campaigns
- Publication
Geopolitics, History & International Relations, 2009, Vol 1, Issue 1, p103
- ISSN
1948-9145
- Publication type
Article