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- Title
Technology Fears: A Study of e-Commerce Loyalty perception by Jordanian Customers.
- Authors
Khasawneh, Ahmad; Bsoul, Mohammad; Obeidat, Ibrahim; Al Azzam, Iyad
- Abstract
The Internet and all other types of networks have changed life in general and doing business in particular, and as a result, many companies are now conducting and transferring their businesses online. In this paper, the authors evaluate whether loyalty issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that technology fears are major barriers to loyalty in Internet banking and e-commerce activities among consumers. The results suggest that unless the technology fears of adopters are acknowledged, some of them are not successful
- Publication
International Journal of Information Systems in the Service Sector, 2010, Vol 2, Issue 2, p70
- ISSN
1935-5688
- Publication type
Article
- DOI
10.4018/jisss.2010040105