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- Title
The Work of Film in the Age of Fordist Mechanization.
- Authors
Grieveson, Lee
- Abstract
This article describes and analyzes the Ford Motor Company's extensive use of film in the 1910s and 1920s, tracing out the ways that this connected to the company's elaboration of new mass production processes and corresponding strategies of worker control that together were central to the establishment of the political economy of advanced capitalism.
- Subjects
UNITED States; FORD Motor Co.; INDUSTRIAL films; MASS production; HISTORY of capitalism; ASSEMBLY line methods; AUTOMOBILE industry; INDUSTRIAL welfare; LIBERALISM; HEGEMONY; TWENTIETH century; HISTORY of liberalism; HISTORY
- Publication
Cinema Journal, 2012, Vol 51, Issue 3, p25
- ISSN
0009-7101
- Publication type
Article
- DOI
10.1353/cj.2012.0042