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- Title
Collaboration Between Public Health and Marketing Experts as a Response to COVID-19.
- Authors
Hughes, M. Courtney; Tang, Yihui; Yuan, Shupei
- Abstract
The article presents the discussion on world's population dealing with COVID-19 and abrupt changes to the normal status quo and academic scholars. Topics include marketing scholars highlighting the areas such as digital marketing, online consumer engagement, and innovation; and presenting opportunities for public health and marketing scholars for collaborating and engaging in applied research.
- Subjects
HEALTH policy; COVID-19; PUBLIC health; MARKETING; INTERPROFESSIONAL relations; COMMUNICATION; MEDICAL research; COVID-19 pandemic; TELEMEDICINE
- Publication
Population Health Management, 2021, Vol 24, Issue 5, p537
- ISSN
1942-7891
- Publication type
Article
- DOI
10.1089/pop.2020.0279