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- Title
LLOJET E PUBLICITETIT SIPAS MODELIT TË JEAN-MARIE FLOCH DHE ILUSTRIMET E TYRE NËPËRMJET REKLAMAVE NË GJUHËN SHQIPE.
- Authors
VASI, Ma. Ela
- Abstract
Over the centuries mankind has constantly been characterized by numerous developments and transformations mainly social, economic, political and scientific. Communication and the different ways used for the transmission of information were and remain one of the most important elements of human society development. Among many other aspects communication place a special role in economics, including trade and advertisement of goods. In order to bring the customers close to the goods and enhance their consumption the ancient merchants recognized the importance and created various forms of publicity. Often they turned to the polyglo, known as masters in the use of words for the delivery of messages on the quality and value of various goods through the art of spoken word. Traders paid for this service after observing the positive impact and significant increases in the sales of their products following the successful use of words at the time of interaction with potential customers. The actual quality and the values of the products didn't always coincide with the advertisement but the purpose was meet for it consisted in the use of words to attract consumers towards the product.
- Publication
Vizione, 2015, Vol 24, p37
- ISSN
1409-8962
- Publication type
Article