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- Title
Fostering Organizational Innovation based on modeling the Marketing Research Process through Event-driven Process Chain (EPC).
- Authors
FLEACĂ, Elena; FLEACĂ, Bogdan; MAIDUC, Sanda
- Abstract
Enterprises competing in an actual business framework are required to win and maintain their competitiveness by flexibility, fast reaction and conformation to the changing customers' needs based on innovation of work related to products, services, and internal processes. The paper addresses these challenges which gain more complex bonds in a case of high pressure for innovation. The methodology commences with a literature review of the current knowledge on innovation through business processes management. Secondly, it has been applied the Event-driven Process Chain tool from the scientific literature to model the variables of marketing research process. The findings highlight benefits of marketing research workflow that enhances the value of market information while reducing costs of obtaining it, in a coherent way.
- Subjects
ORGANIZATIONAL change; ECONOMIC competition; INNOVATIONS in business; CUSTOMER services; SCIENTIFIC literature; RESEARCH management
- Publication
TEM Journal, 2016, Vol 5, Issue 4, p460
- ISSN
2217-8309
- Publication type
Article
- DOI
10.18421/TEM54-08