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- Title
Investment Decision Making: An Exploration of the Role of Gender.
- Authors
Davar, Yesh Pal; Gill, Suveera
- Abstract
There have been theoretical as well as applied evidence about gender differences in perception and investment decision making (IDM). The present study reported here investigated the underlying dimensions in the selection of different investment avenues for female and male investors. Examination of a sample of 500 (96 females and 404 males) investor respondents discerned the differences in the IDM process and its likely implications on future investment for female and male investors. The results suggest a higher level of awareness and satisfaction for males than females for different investment avenues. The underlying dimension in selection of investments revealed emphasis on familiarity, opinion and demographic measures for all investment avenues both for female and male investors. In addition, there are discernible differences in relationships amongst IDM variables with regards to future investment decisions. The results of the study are relevant and timely given the increasing importance of female investors in the investment industry.
- Subjects
BEHAVIORAL assessment; SEX differences (Biology); DECISION making; INVESTMENTS; BUSINESS planning
- Publication
Decision (0304-0941), 2007, Vol 34, Issue 1, p95
- ISSN
0304-0941
- Publication type
Article