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- Title
HOW THE iPHONE SAVED EMAIL.
- Authors
Epstein, Jonathan P.
- Abstract
The article focuses on the role of the iPhone in the resurgence of the effectiveness and relevance of student search electronic mail (email) messaging. It mentions the rise of the open rates of outreach campaigns directed to prospective students with the availability of smartphones, advice for effective student recruitment emails that involves the key theme, student success stories and imagery, and the role of the iPhone in connecting students to college search and admission outreach process.
- Subjects
IPHONE (Smartphone); EMAIL; OUTREACH programs; SOCIAL services; STUDENT recruitment
- Publication
Journal of College Admission, 2015, Issue 227, p40
- ISSN
0734-6670
- Publication type
Article