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- Title
Occupation: Flying Parcel. Portrait of Marc Augis, Woman, Journalist, and Writer.
- Authors
Gemis, Vanessa
- Abstract
Starting from the trajectory of a woman writer-reporter, this article aims to highlight, through the gender prism, the poetics of the nineteenth-century concept of the advertorial as developed in French-speaking Belgium as of the 1920s. Simone Dever (1901-1977), aka Marc Augis, a journalist-cum-writer, belonged to that new generation of female reporters who, thanks to a degree in journalism, won easier access to professional status. The niche she targeted during her career, aviation reportage and literature, led to an observation of gendered hierarchies at work in literary and media fields from different perspectives. Augis confronted this very issue in her 1954 book, Souvenirs d'un colis volant (Occupation: Flying Parcel). This collection of texts was both an opportunity for Augis to think about her profession, but also to consider it as a space for building and staging herself, which enabled her to repossess some characteristic aspects of the poetics of reportage and, consequently, to compensate for the failings of advertorial writing in terms of authenticitiy. Propelled into a mostly male environment, Marc Augis guaranteed the legitimacy of her status by positioning herself explicitly vis-à-vis her gendered identity. Her autobiography enabled her to elude the sexist discourses by means of a counter-discourse that highlighted the added value of a woman's pen. Through her articles, the insistence on her reality as both woman and reporter made it possible for Augis to assert her status as a writer.
- Subjects
WOMEN journalists; HISTORY of poetics; FRENCH-speaking people; ADVERTORIALS; SEXISM; NINETEENTH century
- Publication
Literary Journalism Studies, 2016, Vol 8, Issue 2, p38
- ISSN
1944-897X
- Publication type
Article