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- Title
Investigating the Contribution of Benefits and Barriers on Mammography Intentions of Middle Class Urban Indian Women: An Exploratory Study.
- Authors
Agarwal, Vinita
- Abstract
Few studies on screening behaviors have examined socio-cognitive correlates of cancer beliefs for South Asian women to inform message design in health communication campaigns (Airhihenbuwa & Obregon, 2000). This exploratory study investigates the contribution of benefits and barriers in mammography intentions in a non-probability sample (N = 86) of urban Indian women recruited from 3 neighborhoods. Logistic regression analyses of cross-sectional data demonstrate that benefits of mammography significantly influence mammography intentions (p < .05), whereas barriers do not. In conclusion, support is found for emphasizing benefits of mammography for mammography intentions in the middle class urban Indian sample examined in the study.
- Subjects
COMMUNICATION in community health services; MEDICAL communication; HEALTH education; MAMMOGRAMS; WOMEN'S health; BREAST cancer; ANALYSIS of variance; NATIVE American women; SOCIAL groups; HEALTH
- Publication
Communication Research Reports, 2011, Vol 28, Issue 3, p235
- ISSN
0882-4096
- Publication type
Article
- DOI
10.1080/08824096.2011.586254