Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe assessment of the descriptive character of a sign revisited in Apoteke.AuthorsBasire, YannAbstractThe article discusses the court case Paglieri Sell System SpA v. EUIPO, which deals with an application for the registration of the figurative sign Apoteke as a European Union trade mark with the European Union Intellectual Property Office (EUIPO).SubjectsPAGLIERI Sell System SpA; EUROPEAN Union. Intellectual Property Office; TRADEMARK lawsuits; ACTIONS &; defenses (Law)PublicationJournal of Intellectual Property Law & Practice, 2017, Vol 12, Issue 2, p77ISSN1747-1532Publication typeArticleDOI10.1093/jiplp/jpw187