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- Title
The Digital NBA: How the World's Savviest League Brings the Court to Our Couch.
- Authors
Kim, Jiho; Norris, Braden
- Abstract
"The Digital NBA: How the World's Savviest League Brings the Court to Our Couch" by Steven Secular explores how the NBA uses social media technology to engage fans and bring the game of basketball into their homes. The book covers topics such as event production, streaming television, globalization of live sport, new technologies in arenas, the impact of wires and cables on global dissemination of sport, and the NBA's approach to media and content production. It also discusses the NBA's adaptation during COVID-19 and its innovative strategies. This book provides valuable insights for both academic study and practical application in the field of sports media and content production.
- Subjects
NATIONAL Basketball Association; TELEVISED sports; SMART television devices; SOFAS; FLOW control (Data transmission systems); COVID-19 pandemic
- Publication
International Journal of Sport Communication, 2024, Vol 17, Issue 1, p107
- ISSN
1936-3915
- Publication type
Article
- DOI
10.1123/ijsc.2023-0249