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- Title
Understanding users' information dissemination behaviors on Douyin, a short video mobile application in China.
- Authors
Zhu, Hengmin; Wei, Hongcheng; Wei, Jing
- Abstract
Douyin as a popular Chinese short-video app has revolutionized social interactions in daily life. To explore users' information dissemination behaviors in short-video social networks, a music community network is constructed from Douyin. Firstly, we crawl a total of 881,454 comments associated with six music topics, i.e., folk, rock, light music, pop, hip-hop, and English music. By extracting comment and mention relations from the dataset, we construct a music community network consisting of 5,433 nodes and 12,775 edges. Secondly, we examine the music community to gain insights into the characteristics of the social network. Finally, we analyze users' information dissemination behaviors in terms of their sentiments, interests, and geographic locations. The results show the music short-video community network on Douyin is characterized by community, small world and scale-free. There exists consistent sentiment transmission between users, accounting for 86% of the sentiment chains. Users with similar interests are more likely to interact, but information sharing between user pairs with different interests should not be ignored. Moreover, the users' social contact has broken through the limitation of geographical distance, of which 93% are cross-province user pairs and only 2% are same-city ones. The results are helpful to understand the characteristics of users' information dissemination behaviors on Douyin.
- Subjects
CHINA; INFORMATION dissemination; MOBILE apps; COMMUNITY music; SOCIAL contact; SOCIAL interaction
- Publication
Multimedia Tools & Applications, 2024, Vol 83, Issue 20, p58225
- ISSN
1380-7501
- Publication type
Article
- DOI
10.1007/s11042-023-17831-3