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- Title
Hospital Marketing: Strategy Reassessment in a Declining Market.
- Authors
Van Doren, Doris C.; Spielman, Alan P.
- Abstract
Despite continued significant increases in the nation's spending for health care, use of inpatient hospital services has declined. The authors use the product life cycle to analyze the market for inpatient hospital services and to examine competitive strategies for hospital marketing success. The product life cycle literature suggests at least four strategies for products in decline. The authors analyze the advantages and disadvantages of these strategies as they relate to the hospital market.
- Subjects
UNITED States; INPATIENT care; HOSPITAL costs; LIFE cycle costing; PRODUCT life cycle; MARKETING strategy; HEALTH care industry; COST control; BUSINESS management of hospitals; MARKET erosion
- Publication
Journal of Health Care Marketing, 1989, Vol 9, Issue 1, p15
- ISSN
0737-3252
- Publication type
Article