Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCOMPARISON ADVERTISING (Article).AuthorsWagel, William H.AbstractPresents abstracts of the article on 'Comparison Advertising: Problems and Potential,' which was published in the October 1975 issue of 'Journal of Marketing.' Average consumer's task of brand selection.SubjectsCOMPARATIVE advertising; MARKETINGPublicationManagement Review, 1976, Vol 65, Issue 3, p60ISSN0025-1895Publication typeAbstract