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- Title
4. REGULATION OF CHANNELS OF DISTRIBUTION.
- Authors
Werner, Ray O.; Reid, Brad
- Abstract
The article presents information on legal developments in marketing relative to the regulation of channels of distribution. In regard to operating features of marketing institutions, the article discusses the ongoing case of Town Sound and Custom Tops, Inc., et al. v. Chrysler Motors Corp. where independent auto radio makers have sued Chrysler for making their own radios a standard feature in their cars. The article discusses tying, alternative radio options, barriers to market entry, etc.. In regard to relations between buyers and sellers, the article discusses the legality of the tying agreement in Fletcher L. Thompson et al. v. Metropolitan Multi-List, Inc., et al.. In Datagate, Inc., v. Hewlett-Packard Co., the article discusses the inability of Datagate to prove antitrust injury.
- Subjects
UNITED States; PHYSICAL distribution of goods laws; CHRYSLER Motors LLC; HEWLETT-Packard Co.; TIE-ins (Marketing); MARKETING channels; MARKET entry; MARKET share; ANTITRUST law; LAW
- Publication
Journal of Marketing, 1992, Vol 56, Issue 2, p106
- ISSN
0022-2429
- Publication type
Article