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- Title
Towards A Socialist Marketing Concept--The Case of Romania.
- Authors
Naor, Jacob
- Abstract
Interest in marketing appears to be increasing in all East bloc countries, and Romania is no exception. The context within which marketing activities currently take place there is presented, and a socialist Romanian version of the marketing concept is proposed. Examples of the application of the concept, both in Romania and in two other socialist countries with less central planning, are provided. Except for a portion still in the experimental stage, the Romanian model appears to fit well the marketing reality of the three socialist countries examined.
- Subjects
ROMANIA; MARKETING management; GOVERNMENT policy on advertising; INDUSTRIAL management; MARXIAN economics; ECONOMIC policy; SOCIALIST parties; SOCIALISM &; economics; MARKETING research; ECONOMICS; GOVERNMENT policy
- Publication
Journal of Marketing, 1986, Vol 50, Issue 1, p28
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298605000103