Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBetter Marketing for a Better World.AuthorsChandy, Rajesh K.; Johar, Gita Venkataramani; Moorman, Christine; Roberts, John H.AbstractAn introduction is presented in which the guest editors discuss the theme of the issue, marketing’s role in creating a better world.SubjectsMARKETING &; society; MARKETING executivesPublicationJournal of Marketing, 2021, Vol 85, Issue 3, p1ISSN0022-2429Publication typeArticleDOI10.1177/00222429211003690