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- Title
The Inhotim Cultural Institute: Affective Coding and the History of Museums in Brazil.
- Authors
Heeren, Alice
- Abstract
The birth of the modern museum in Brazil was intimately tied to the developmentalist ideals of early twentieth century. The Museu de Arte Moderna de São Paulo (The Museum of Modern Art of Sao Paulo - MAM-SP) and the Museu de Arte Moderna do Rio de Janeiro (The Museum of Modern Art of Rio de Janeiro - MAM-RJ) were founded amongst efforts to create a new modern identity, a project spearheaded by the Brazilian Modern Architectural Movement. Affonso Eduardo Reidy, Oscar Niemeyer and Roberto Burle-Marx were among the most notorious contributors to the movement in architecture and were central in configuring the spatial and ideological forms of the art institutions born in the middle of the century. Their goal was to "sell" an image of modernity, tropicality and cultural effervescence both in Brazil and abroad. They achieved this by mobilizing affective as well as semiotic and semantic signs in a construction of brasilidade intimately tied to ideals of modernity.
- Subjects
BRAZIL; MUSEUMS; ARCHITECTURAL design; MODERN architecture; NIEMEYER, Oscar, 1907-2012; ARCHITECTS
- Publication
Re-bus, 2017, Vol 2, Issue 8, p63
- ISSN
2514-9229
- Publication type
Article