We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Z KUŞAĞININ İŞYERİ SEÇİMİNDE İŞVEREN MARKASININ ETKİSİ: OTEL İŞLETMELERİ ÖRNEĞİ.
- Authors
YAŞAR, Emre; DEMİR, Mahmut
- Abstract
Employer branding is a crucial value that creates attractiveness for both talented potential candidates and qualified employees. The employer brand perception of the generation Z can play a decisive role in choosing the workplace for the first step of an impressive career. The main purpose of the research is to determine the effect of employer branding on the workplace choice of employees in generation Z in hospitality businesses. In the research, the dimensions of the employer brand were determined as value perception, career and development opportunities, corporate reputation, economic factors, working conditions and social factors. The data were collected through a questionnaire form in the face to face interviews with generation Z employees (661 people) in international and national brand hotels in the Antalya and Muğla regi-ons. Structural Equation Modelling (SEM) was used to analyse the data. As a result, the findings have indicated that the employer brand affects the workplace choice of employees in generation Z in hospitality businesses.
- Subjects
EMPLOYER branding (Marketing); STRUCTURAL equation modeling; GENERATION Z; VOCATIONAL guidance; BRAND choice
- Publication
Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, Issue 46, p181
- ISSN
1308-2922
- Publication type
Article
- DOI
10.30794/pausbed.874189