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- Title
Self-congruity theory in tourism research: A systematic review and future research directions.
- Authors
Sop, Serhat Adem
- Abstract
This study aims to generate future research directions by discovering how self-congruity theory has been applied in tourism research so far. The systematic literature review method was employed and 53 articles applying selfcongruity theory published in 20 top-tier tourism journals between 1992-2019 were content analysed. Findings revealed that the most prominent journal in publishing self-congruity research was the Journal of Travel and Tourism Marketing, most of the relevant articles followed a quantitative research design and utilized the new method of measuring self-congruity which obviates the discrepancy scores problem of the traditional method by measuring self-congruity directly, actual self-congruity was the most considered self-congruity dimension and the theory was investigated mostly with regards to destinations. Future directions for self-congruity researchers were generated according to these parameters.
- Subjects
TOURISM research; SELF-discrepancy; META-analysis; DIMENSION theory (Algebra); QUANTITATIVE research
- Publication
European Journal of Tourism Research, 2020, Vol 26, p1
- ISSN
1994-7658
- Publication type
Article
- DOI
10.54055/ejtr.v26i.1935