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- Title
THE FUTURE OF THE LOCAL YARN STORE.
- Authors
RUSSELL, BONITA I.; YEARLEY, JO’ANNE; RUSSELL, HILARY M.
- Abstract
The article describes the case of yarn stores on Vancouver Island, British Columbia and their way of adapting the changes in consumer behavior and advances in digital technology. It discusses the implications of this case study for the future of retailing and for the future of downtown cores of the communities where such stores are located, the impact of online shopping on traditional retailing in North America, and the slow adoption of the Internet by small- and medium-sized retailers.
- Subjects
SPECIALTY stores; DIGITAL technology; YARN; CONSUMER behavior; ONLINE shopping
- Publication
BC Studies, 2016, Issue 191, p111
- ISSN
0005-2949
- Publication type
Case Study