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- Title
What attracts new members? Experts cite three factors, starting with a compelling value proposition.
- Authors
Salek, Edward P.
- Abstract
The article focuses on what attracts new members to Society of Tribologists and Lubrication Engineers (STLE), emphasizing three common factors found in organizations experiencing membership growth: a compelling value proposition, a focus on innovation, and recruitment efforts. It mentions STLE's value proposition is centered around connecting, learning, and achieving, catering to those interested in staying updated on the latest technologies and making professional connections.
- Subjects
VALUE proposition; MARKETING; JOB titles
- Publication
Tribology & Lubrication Technology, 2023, Vol 79, Issue 11, p10
- ISSN
1545-858X
- Publication type
Article