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- Title
数字经济发展下日化企业发展创新研究.
- Authors
谭亚美
- Abstract
The strategies for the development and innovation of daily chemical enterprises under the development of digital economy were studied. Case analysis method was used and the current development status of Libai Group was analyzed to propose digital innovation strategies which would be implemented in various links such as production and operation. In the process of innovation and development of daily chemical enterprises, the introduction of digital economy technology has strengthened the leadership's control over the entire enterprise, reduced potential risk factors in enterprise development, created better economic results, and enhanced core competitiveness. Daily chemical enterprises should start from their own reality, introduce digital economy technology in a planned and hierarchical manner, and flexibly adjust their development patterns according to the actual needs of the market and customers. Only in this way can they create a better development environment and enhance their core competitiveness. Key words: digital economy; daily chemical enterprise; development and innovation
- Publication
Detergent & Cosmetics, 2023, Vol 46, Issue 7, p71
- ISSN
1006-7264
- Publication type
Article
- DOI
10.3969/j.issn.1006-7264.2023.07.014